Title:  Digital Content Specialist - Auckland Art Gallery Toi o Tāmaki

Tātaki Auckland Unlimited (TAU) is Auckland’s cultural, events and destination agency. It enriches the cultural life and vibrancy of Auckland through events, experiences and taonga (treasures). Its work connects communities, celebrates identity and grows Auckland’s reputation as a world-class place to live, visit and belong. TAU is a proud Auckland Council-controlled organisation.

He angitūtanga: The opportunity

Auckland Art Gallery Toi o Tāmaki is a cultural leader in Aotearoa New Zealand. The Gallery is a cornerstone of Tāmaki Makaurau Auckland’s artistic life and offers transformative experiences that strengthen and enrich our communities.

We have an exciting opportunity for a Digital Content Specialist to help bring this vision to life by delivering engaging, seamless, and data-informed digital content. You’ll be embedded in the Gallery’s digital work while being part of the Content & Channels team at Tātaki Auckland Unlimited – the region’s cultural, events, and destination agency that delivers world-class experiences across Auckland.

In a typical day, you will:

• Deliver the Auckland Art Gallery content strategy, including the editorial model and coordination of content creation (in collaboration with the Gallery’s Managing Editor – Publications).
• Manage the Gallery website, including content updates, technical development, UX enhancements, and bug resolution with the TAU Digital Services team.
• Manage, deliver, and report on eDMs.
• Develop and refine Salesforce Marketing Cloud use, supporting personalisation and automated customer journeys.
• Oversee and work with our data partner to optimise GA4, Google Console, and GTM for the Gallery.
• Lead monthly digital reporting and use analytics to inform decisions.
• Ensure content and campaigns align with our content strategy, best SEO practices, and TAU brand and digital guidelines.

He kōrero mōu: About you

We’re looking for a Digital Content Specialist who combines technical capability with creative flair, and who’s motivated by the chance to connect people with art in meaningful ways. You’ll be part of the Tātaki Content & Channels team but embedded in the Gallery’s digital work, requiring you to be collaborative, flexible, and confident working across multiple stakeholders.

You’ll bring:

• At least 3–4 years’ experience in a digital content or digital marketing role.
• Proven experience managing websites (CMS) and supporting product-style approaches to digital platforms.
• Experience delivering content strategies and managing editorial workflows.
• Strong understanding of CRM tools and eDM management, Salesforce Marketing Cloud would be a bonus.
• Solid skills in GA4, Google Console, GTM, and digital reporting.
• Ability to interpret analytics and translate insights into actionable recommendations.
• Excellent written communication skills, with the ability to adapt tone for different audiences.
• Strong organisational skills and the ability to manage competing priorities across projects.

Ngā āhuatanga kei a mātou: What we offer

You’ll be focused on supporting one of the country’s most significant cultural institutions – Auckland Art Gallery Toi o Tāmaki. Working here means being part of a vibrant, passionate community of curators, artists, writers and art lovers, and gaining unique behind-the-scenes insights into exhibitions, collections, and the art world.

As a Digital Content Specialist, you’ll have the opportunity to grow your skills in digital platforms, content strategy, and analytics while helping shape nationally significant cultural experiences. You’ll be encouraged to bring fresh ideas, experiment with new tools, and develop your expertise through mentoring and collaboration.

The role sits within the Content & Channels team at Tātaki Auckland Unlimited, giving you access to a supportive group of creative colleagues and the scale of a wider organisation that delivers diverse cultural, sporting, and business events across Tāmaki Makaurau.

Working with us also means:

• Flexible working arrangements to support work–life balance
• Access to Auckland Council employee benefits and wellbeing initiatives
• Staff offers for selected shows and events
• Opportunities for mentoring and career development

Tono Mai: Apply Now!
Applications close: 1 October 2025
Read the Position Description Here

Tātaki Auckland Unlimited is an equal opportunity employer and committed to creating a workplace that embraces diversity and inclusion. We value te ao Māori and encourage applications from people of all backgrounds. If you have any support or access requirements, we encourage you to advise us at the time of application to assist you through the recruitment process.
 
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